Jessica Overbeck is an expert communications and marketing professional with more than 15 years of experience leading large-scale federal communications campaigns for the Veterans Benefits Administration (VBA), the Veterans Health Administration (VHA), the Defense Health Agency and the Department of Homeland Security. Over the course of her career, she has been instrumental in the development of the National Strategy for Preventing Veteran Suicide, the creation and rollout of a new brand identity for VA’s Vet Centers and VBA’s campaign encouraging Veterans to file claims for disability compensation related to toxic exposures.
Under her leadership, her team won 23 Hermes and MarCom awards in 2021 for a variety of print, digital, video, social media and human-centered design research products. In addition, she wrote, edited and managed content for the Armed Services Blood Program’s (ASBP) website, monthly newsletter and social media platforms. The ASBP’s website and newsletter content went on to win a total of four Army Major General Keith L. Ware Public Affairs Awards.