Artemis ARC won a five-year, $46.5 million contract to support the Veterans Health Administration (VHA) Workforce Management and Consulting Office in recruiting and retaining hard-to-fill health care, professional and technical positions. Artemis won the contract in partnership with Aptive Resources through their Arrow ARC joint venture.
Under the contract agreement, the Arrow team will manage, oversee and evaluate VHA’s nationwide recruitment, marketing and advertising campaign for critical medical occupations, including physicians and nurses, IT and engineering staff, and other support staff. Arrow’s diverse team of program management, creative, technical and subject matter experts will create marketing and advertising plans, ads, videos, public service announcements, brochures, blogs and web and social media content to raise positive awareness of VHA and promote the agency as an employer of choice.
VHA created the recruitment marketing campaign to address expanding national shortages in physician specialties, nursing, pharmacy and other occupations across VHA health facilities. Coupled with an aging workforce, the shortages called for a recruitment campaign to ensure VHA has adequate staff to maintain quality care across all of its facilities.
“We are excited to help bring new talent to VHA to ensure Veterans continue to receive the health care they need and deserve, said Artemis President Alyson Glick. “We’re honored that VHA continues to value us as a trusted partner in serving our Veteran community.”
Artemis ARC is a service-disabled, Veteran-owned and woman-owned small business that blends traditional consulting techniques with cutting-edge technology and data science to inspire and inform clients. Like its partner Aptive Resources, Artemis is an award-winning company that shares an agile, mission-focused, results-driven approach in the federal sector.